The Data Science Experience

About the Author

Welcome to The Data Science Experience! I’m Matt Delaune, a Data Analyst specializing in Marketing, Sales, and Revenue Operations Analytics. My career started in SaaS sales, where I quickly realized how powerful data can be in driving smarter decisions, improving processes, and uncovering growth opportunities. That realization set me on a path to dive deep into data analytics, business intelligence, and automation workflows—and I’ve been hooked ever since.

In my current role as a Data Analyst at Auto Body Accelerator, I focus on building customer segmentation models, campaign performance dashboards, and automated reporting systems using tools like Power BI, SQL, and Excel (Power Query). My passion lies in bridging the gap between raw data and actionable insights, helping teams make informed decisions backed by clear, reliable analysis.

I started this blog not just as a place to share technical knowledge, but as a way to simplify complex topics, document my journey, and make data analytics approachable for others—whether you’re just starting out or looking to sharpen your skills.

What Makes This Data Science Blog Different?

This blog isn’t about abstract theory or overly technical jargon—it’s about practical, hands-on learning rooted in real-world business scenarios.

Here’s what you’ll find:

  • Clear Explanations of Key Concepts: From SQL basics and Power BI dashboards to customer segmentation frameworks and campaign analysis techniques.
  • Step-by-Step Projects: Follow along with projects that mirror real-world challenges, complete with explanations, datasets, and actionable insights.
  • Beginner-Friendly Approach: No assumptions about prior knowledge—each topic starts with the fundamentals and builds up gradually.
  • Business Context: Every analysis is tied to practical outcomes—whether it’s improving conversion rates, reducing churn, or optimizing campaign budgets.

This blog reflects the lessons I’ve learned in the field, and every post is designed to help you apply these skills in your own projects and career.

Blog Overview

This blog was crafted with Jekyll. If you feel inspired to create your own blog using this as a starting point, or if you have ideas for enhancing this project, I’m all about sharing and growing together—feel free to submit a pull request on GitHub. You can find the project here..

Contact Information

Got a comment, constructive feedback, or a question about machine learning? Maybe you’re interested in teaming up on a new project? I’m always open to connecting—drop me a line via email or reach out on LinkedIn.

Support the Blog

Enjoying the content here? I’d truly appreciate your support for the blog!