Posts
The Art of Customer Segmentation: How to Target Your Marketing Efforts
In the modern business landscape, data is power. However, raw data alone isn’t enough to drive meaningful decisions—it’s the ability to interpret and segment that data which allows businesses to unlock its true potential. This is especially true in marketing, where customer segmentation plays a pivotal role in targeting the right audience with the right message.
Essential BI Metrics for Business Growth: Visualizing Them in Power BI
For Business Intelligence (BI) Analysts, data is only as good as the insights you can extract from it. With an overwhelming amount of data, tracking the right metrics is key to delivering actionable insights that drive strategic decisions.
Welcome to The Data Science Experience: A Beginner’s Journey into Data Science
Welcome to The Data Science Experience! This blog was born from my passion for data analytics and my journey from SaaS sales professional to a Data Analyst specializing in marketing and sales analytics. My background in sales gave me a unique perspective on how data can be leveraged to drive smarter business decisions